Magazine of Design

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Mai Meng  35th Anniversary Concert Tour

Mai Meng

Mai Meng, titled Treasure The Moment, is a concert tour that marks thirty-five years of a Mandopop career. The tour combines reimagined classic songs with a minimalist stage design. Modular, movable and transparent LED panels carry high-resolution visuals matched to the mood of each song. Lighting is synchronized with the tempo of the music, and sound is adjusted to each venue. City specific songs, a live sing-along and hidden handwritten letters invite the audience to take part. The tour is intended to connect longtime listeners with younger audiences.

Mai Meng 35th Anniversary Concert Tour by Katie Tai has been featured as an innovative example of service design by the A' Design Award & Competition. Mai Meng 35th Anniversary Concert Tour received the Golden A' Design Award in Event and Happening Design in 2026. The A' Event and Happening Design Award is a juried, academic and highly prestigious design accolade which honors outstanding design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.

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