Hued
The visual identity explores creativity through a system inspired by Saudi culture. Crimson tones, soft inflated forms, and illustrated personas create an approachable visual language that encourages expression and experimentation. Cultural objects such as coffee pots, swords, and falcons appear as familiar motifs across applications. Patterns introduce rhythm and continuity, while pictographs explain stages of the creative process, reflecting the idea of joy through art, creativity, design, and innovation.
Hued Corporate Brand Identity by Ibrahim Badri was recognized as an outstanding illustration of communication design by the A' Design Award & Competition. Hued Corporate Brand Identity received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design award which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
