Heritage Wrap
This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.
Heritage Wrap Beverage Packaging by Kazuo Fukushima was highlighted as a creative representation of communication design by the A' Design Award & Competition. Heritage Wrap Beverage Packaging earned the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program that recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
