Magazine of Design

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School Admissions Advertising and AR Campaign

Paul Robb Advertising and AR Campaign Graphic

School Admissions

ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.

School Admissions Advertising and AR Campaign by Paul Robb was featured as an exceptional example of communication design by the A' Design Awards. School Admissions Advertising and AR Campaign was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize that honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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