Tao Hua Ji
Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.
Tao Hua Ji Packaging Design by Zhou Jingkuan has been identified as a grand illustration of communication design by the A' Design Award & Competition. Tao Hua Ji Packaging Design was awarded the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition that rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
