Magazine of Design

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Year of The Snake Red Packets

Year of The Snake

Shedding the literal skin of zodiac iconography, this red packet series for the Year of the Snake is a reinterpretation. Across 16 packets and 4 visual themes, the serpent's essence is conveyed: fluid grace intertwined with enduring floral motifs. Drawing inspiration from the ouroboros symbol, the designs subtly reference cycles of repetition and renewal. The subtle acknowledgement of the Year of the Snake allows for the packets' use beyond the new year. The narratives embedded within each design add a layer of depth and intrigue to the collection.

Year of The Snake Red Packets by Frankie Leung has been selected as a grand representation of industrial design by the A' Design Awards. Year of The Snake Red Packets won the Golden A' Design Award in Giftware Design in 2026. The A' Giftware Design Award is a highly prestigious, international, juried design accolade which rewards outstanding design of candles, figurines, picture frames, decorative plates, ornaments, souvenirs, personalized mugs, collectibles and more.

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