Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Mirzam: Monsters Collection Chocolate Packaging

Backbone Branding Chocolate Packaging Packaging

Mirzam: Monsters Collection

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.

Mirzam: Monsters Collection Chocolate Packaging by Backbone Branding has been selected as an exceptional representation of communication design by the A' Design Awards. Mirzam: Monsters Collection Chocolate Packaging was awarded the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

Learn more about Mirzam: Monsters Collection Chocolate Packaging

 
E-Mail

More Award-Winning Designs

Moutai Dream Red Wine PackagingMoutai Dream RedWine Packaging · Heijie HePepsi Chinas People Daily New Media BeveragePepsi Chinas People Daily New Media Beverage · PepsiCo Design and InnovationSakura Shimizu PackagingSakura ShimizuPackaging · Nobuya HayasakaWinetime Seafood PackagingWinetime SeafoodPackaging · Olha TakhtarovaPepsi Football PackagingPepsi FootballPackaging · Dennis FurnissLiang Bai Kai Drinking WaterLiang Bai KaiDrinking Water · TIGER PAN
Design of the Day

Design of the DaySpecial CoverageSaturday, 7 November 2026

Amazing Design. Good Design. Best Design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

Continue reading · Browse the registry