Hybrid Beauty
The design of Hybrid Beauty collection is to use the cuteness as the survival mechanism. Founded cute features are ribbons, ruffles, and flowers, and they are remade by traditional millinery and couture techniques. This recreates old couture techniques to modern hybrid, which is romantic, dark, but also eternal. The whole design process of Hybrid Beauty promotes sustainability to create timeless designs.
Hybrid Beauty Womenswear Collection by Moon Jung Chang was identified as a creative example of fashion design by the A' Design Award. Hybrid Beauty Womenswear Collection won the Golden A' Design Award in Fashion, Apparel and Garment Design in 2020. The A' Fashion, Apparel and Garment Design Award is an international, meritocratic, just and fair design award which recognizes excellent design of runway collections, dresses, suits, skirts, outerwear, jackets, apparel, garments and more.
