Diaoyutai
Diaoyutai is a packaging design created for a high-end Chinese liquor. The dragon pattern, which represented the highest imperial image in ancient China, is used as the main decorative element. The bottle cap is richly detailed, and its square form recalls the jade seal that symbolized imperial power. The bottle itself remains very simple. The contrast between rich ornament and plain surfaces creates a solemn visual image with a distinct Chinese character. The outer box is made of recyclable paper, and the bottle is made of traditional Chinese ceramic.
Diaoyutai Liquor Packaging Design by Wei Dai was highlighted as a grand representation of communication design by the A' Design Award. Diaoyutai Liquor Packaging Design earned the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
