Care for Mom to Be
Care for Mom To Be is a public awareness campaign about the needs of pregnant women who travel. The campaign asks other commuters to offer a seat on a train or a place to park a car. The visual identity grows from a logo that joins the figure of a pregnant person with the shape of a heart, representing pregnancy and care. A warm pastel tone of mixed red and orange is used in place of the color usually linked to pregnancy. Posters and printed subway tickets carry the logo in stations and parking lots.
Care for Mom to Be Social Campaign by Seyon Kim was highlighted as an outstanding example of communication design by the A' Design Award. Care for Mom to Be Social Campaign received the Bronze A' Design Award in Social Design in 2020. The A' Social Design Award is an international, meritocratic, just and fair design prize that rewards exceptional design of community projects, social campaigns, public installations, educational programs, sustainable initiatives, healthcare solutions, inclusive design, cultural interactions and more.
