Mi Musician
Mi Bluetooth Headset Mini is packaging created for a compact sports headset. The headset shell is minimal and carries a single circular button. The packaging uses images of famous musicians, so the oval shell reads as a head and the button as an open mouth. The result suggests a singer or a conductor, and gives character to a simple product. A PET tray holds the headset and the controller at the front, while the wires remain hidden. A paper cover keeps the structure firm. The design aims to appeal to users between 18 and 29 years old.
Mi Musician Bluetooth Headset by Xiaomi was identified as a grand illustration of communication design by the A' Design Award & Competition. Mi Musician Bluetooth Headset won the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious international design accolade that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
