Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Macau Light Festival 2018 TVC TV Commercial

Puzzle Lai Meng Tak TV Commercial Movie

Macau Light Festival 2018 TVC

Macau Light Festival 2018 TVC is a television commercial created to promote a city light festival. The commercial presents the festival as a time tunnel. A first person view guides the viewer through lighting installations, three-dimensional projection mapping and interactive games. Local elements of gastronomy, architecture, culture and creativity are shown as installation art within the animation. All shots were planned in a storyboard and tested as a demo motion in three-dimensional software before filming. Live action footage, visual effects and motion graphics are combined.

Macau Light Festival 2018 TVC TV Commercial by Puzzle Lai Meng Tak has been identified as an innovative representation of communication design by the A' Design Award & Competition. Macau Light Festival 2018 TVC TV Commercial was awarded the Silver A' Design Award in Movie, Video and Animation Design in 2020. The A' Movie, Video and Animation Design Award is a juried, academic and highly prestigious design recognition program that celebrates superior design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.

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