Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
A Valley In The City Marketing Experience Center

A Valley In The City

A Valley In The City is a marketing experience center whose interior takes inspiration from the hills, ravines and streams of Guangdong province. Bionic forms create a modern and minimalist setting, with a ravine hidden within the urban landscape. The ravine and the enclosed houses are wrapped in white punched aluminum plates, which give the space a profile of varying layers. Window apertures are scattered across the walls to frame views along the route. A bamboo installation artwork made by traditional craft inheritors extends about 300 meters through the space.

A Valley In The City Marketing Experience Center by Song Han was identified as an exceptional illustration of architectural design by the A' Design Awards. A Valley In The City Marketing Experience Center received the Silver A' Design Award in Interior Space and Exhibition Design in 2020. The A' Interior Space, Retail and Exhibition Design Award is a juried, academic and highly prestigious design recognition program which honors superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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Design Interview of the Day

Design Interview of the Day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about the design processes of great designers.

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