Seotun Saram
Seotun Saram is a mobile application interface that connects people seeking psychological counseling with qualified professional counselors. The name refers to someone who is not yet skilled, and the service follows the idea that everyone starts clumsily. A fairy tale explains the counseling process in a simple way for users who are unfamiliar with counseling. Two characters appear in the story: Seotun, a wandering counselee, and Gobukki, a slow but reliable counselor. Warm paper textures, night sky navy tones and hand-drawn icons shape the visual identity.
Seotun Saram Mobile UX UI by Coreintive has been identified as an exceptional example of communication design by the A' Design Awards. Seotun Saram Mobile UX UI was awarded the Iron A' Design Award in Mobile Technologies, Applications and Software Design in 2020. The A' Mobile Technologies, Applications and Software Design Award is an international, meritocratic, just and fair design prize which honors outstanding design of smartphones, tablets, wearables, mobile applications, mobile games, mobile software, mobile platforms, mobile interfaces and more.
