Family Joy
Family Joy is a wine packaging gift box designed for the Chinese New Year. The illustration on the box shows a family gathered around a round dining table, raising wine glasses together. The scene expresses family reunion and the lively atmosphere of the Spring Festival. The gift box measures 383.5 by 115 by 374 millimeters and is produced with pit paper printing and bronzing. The design links wine culture with the festive season, so the packaged wine is suitable as a gift for relatives and friends.
Family Joy Wine Packaging by SHIHAN XU was selected as an exceptional example of communication design by the A' Design Awards. Family Joy Wine Packaging won the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, meritocratic, just and fair design award that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
