Macys Website
Macy's Website is an online retail interface that allows customers to browse and buy the products offered by Macy's. The website was redesigned in response to customer feedback, resulting in a clean and simple layout inspired by fashion media and consumer technology products. Responsive web technologies allow access through laptop computers, tablets and smartphones. Extensive research guided the work, including user surveys, interviews, A/B testing and usability testing. The simpler structure streamlines the purchase process and improved user engagement.
Macys Website Redesign by Willy Lai was identified as a creative illustration of communication design by the A' Design Award & Competition. Macys Website Redesign received the Silver A' Design Award in Interface, Interaction and User Experience Design in 2020. The A' Interface, Interaction and User Experience Design Award is a highly prestigious international design recognition program which honors excellent design of websites, mobile applications, software interfaces, game interfaces, wearable interfaces, virtual reality interfaces, augmented reality interfaces, dashboard designs and more.
