Hou Juice
Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.
Hou Juice Drink Packaging by Leng Chen has been selected as an innovative representation of communication design by the A' Design Award. Hou Juice Drink Packaging won the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
