Project Yellow
Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.
Project Yellow Brand Promotion by Yu Chen was recognized as an innovative representation of communication design by the A' Design Award. Project Yellow Brand Promotion received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
