Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Brand Experience Design

Explore 2 award-winning designs tagged Brand Experience Design on Magazine of Design.

Krafton Game Union Brand Experience Design

Plus X Brand Experience Design Graphic

Krafton Game Union

Krafton is a brand experience design created for a group of game development studios. The logo design system expresses both the uniqueness of each alliance brand and the consistency of the group. The design is inspired by the crest of a craft guild of the Middle Ages, and a shield-shaped frame is used as the basic form. The same crest shape is applied to all alliance brands and is differentiated by designated colors. Logos, colors, typefaces and key visuals are used across touchpoints such as business cards, forms, icons and advertisements.

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EP Brand eXperience Design

Plus X Brand eXperience Design Graphic

EP

Episode is a brand identity and brand experience design for a shared residential platform. The design is user-centered rather than supplier-centered, and it gives priority to communication with residents. The square in the Episode logo stands for a space that holds diverse stories. Logos, colors, typefaces and key visuals are applied across online and offline touchpoints, including resident cards and room numbers. The system is flexible rather than fixed, so each resident can complete the design with a personal story.

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