Magazine of Design

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Zhangyan Country Living Festival Exhibition Space

Zhangyan Country Living Festival

Zhangyan Country Living Festival is an exhibition space created for a rural event in Shanghai. The layout is formed from old shipping containers that are staggered, stacked, interlaced and rotated to shape varied thematic areas. One group of containers encloses an area for forums, while another group defines an area for a marketplace. Local discarded resources such as wood, straw and reeds are also used. The visual identity follows the Memphis style and abstracts local motifs of mountain, water, fish and bridge. The activity space covers 5000 square meters.

Zhangyan Country Living Festival Exhibition Space by Jiaqing Wu was recognized as an exceptional illustration of service design by the A' Design Awards. Zhangyan Country Living Festival Exhibition Space won the Silver A' Design Award in Event and Happening Design in 2021. The A' Event and Happening Design Award is an international, juried, academic and meritocratic design accolade which recognizes outstanding design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.

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