Branding Accademia of Perugia

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

Branding Accademia of Perugia Brand System and Campaign by Paul Robb has been recognized as an innovative example of communication design by the A' Design Award & Competition. Branding Accademia of Perugia Brand System and Campaign was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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