Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Brand System and Campaign

Explore 2 award-winning designs tagged Brand System and Campaign on Magazine of Design.

Brand design s6 Foundry Brand System and Campaign

Paul Robb Brand System and Campaign Print

Brand design s6 Foundry

The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new typography, positioning the brand's visual language. A bright and cheerful palette of warm color and a distinctive and surprising form language captures the spirit, harking to traditional signwriting of the 1900 century fun fair. The designs were developed as a kaleidoscope of forms and elements to create the right visual consistency of the brands’ ethos and a new direction of commercial bespoke fonts.

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Branding Accademia of Perugia Brand System and Campaign

Paul Robb Brand System and Campaign Graphic

Branding Accademia of Perugia

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

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