Magazine of Design

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360 Design Budapest Phygital Exhibition

360 Design Budapest

360 Design Budapest is a hybrid exhibition that presents contemporary Hungarian and Central European design. The physical exhibition occupied a custom-made space of 265 square meters, divided into a registration and welcome area, a media space with large screens for recorded roundtable discussions, and three display areas for the selected objects. A digital platform mirrors the built space and can be visited from any location. Virtual reality glasses on site linked the two spaces. The digital version extends the duration and the reach of the event.

360 Design Budapest Phygital Exhibition by Hungarian Fashion & Design Agency Ltd. has been highlighted as a creative representation of service design by the A' Design Awards. 360 Design Budapest Phygital Exhibition earned the Bronze A' Design Award in Event and Happening Design in 2021. The A' Event and Happening Design Award is a highly prestigious, international, juried design accolade that celebrates outstanding design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.

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