White Friday
White Friday is a key visual created for a seasonal sales campaign and used as a promotional magazine cover. The composition shows gift boxes stacked on top of each other. The boxes vary in size and shape to suggest surprise. A model from the target age group is placed at the centre, inside a large gift box, to create a direct link with the audience. The gift boxes express the ideas of giving and appreciation. The visual aims to build interest in the offers of the campaign and to support sales.
White Friday Magazine Cover by Sara Abdullah was recognized as an innovative illustration of communication design by the A' Design Awards. White Friday Magazine Cover won the Iron A' Design Award in Advertising, Marketing and Communication Design in 2023. The A' Advertising, Marketing and Communication Design Award is a juried, academic and highly prestigious design accolade that recognizes exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
