Seaside Home For Music Fans
Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended.
Seaside Home For Music Fans Marketing by Tmall Home was recognized as a grand example of communication design by the A' Design Award. Seaside Home For Music Fans Marketing won the Golden A' Design Award in Advertising, Marketing and Communication Design in 2025. The A' Advertising, Marketing and Communication Design Award is a juried, academic and highly prestigious design accolade that honors superior design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
