Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Ecommuni Brochure Exhibition Experience Service Design

Ecommuni Brochure

Ecommuni Brochure is a service design that lets exhibition visitors create personalized brochures. Visitors select exhibits during the exhibition by tapping NFC stickers placed beside the products. The selected items are gathered in a digital brochure that can be edited in an application, including layout changes, labels and small icons. The cover is generated from the viewing route. The brochure is printed on paper only when the visitor leaves. Paper waste is reduced and the collected data supports the exhibition industry.

Ecommuni Brochure Exhibition Experience Service Design by Yucheng Yang was identified as an innovative example of service design by the A' Design Award. Ecommuni Brochure Exhibition Experience Service Design received the Iron A' Design Award in Meta, Strategic and Service Design in 2023. The A' Meta, Strategic and Service Design Award is a highly prestigious international design prize which recognizes exceptional design of design strategy, design management, service design, franchising design, strategic design, service blueprints, prototypes, touchpoints and more.

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