Vivo X Series
Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.
Vivo X Series Outdoor Campaign by OUTPUT was featured as a grand illustration of communication design by the A' Design Award. Vivo X Series Outdoor Campaign was awarded the Silver A' Design Award in Advertising, Marketing and Communication Design in 2024. The A' Advertising, Marketing and Communication Design Award is an international, juried, academic and meritocratic design prize which celebrates exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
