Magazine of Design

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HYZY World Youth Activity Center Corporate Identity

ECUST | CRE+ Design Hao SHAN Corporate Identity Advertising

HYZY World Youth Activity Center

The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.

HYZY World Youth Activity Center Corporate Identity by ECUST | CRE+ Design Hao SHAN was highlighted as an innovative representation of communication design by the A' Design Award & Competition. HYZY World Youth Activity Center Corporate Identity earned the Golden A' Design Award in Advertising, Marketing and Communication Design in 2025. The A' Advertising, Marketing and Communication Design Award is a highly prestigious international design accolade that recognizes outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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