Feel the Vineyard
Feel the Vineyard is an exhibition design created for a wine and spirits trade fair in Hong Kong. The layout covers eight hundred thirty-three square meters and holds booths for 255 wine brands. The theme is a winery. Wood, grass and metal are the main materials. Wooden patterns recall traditional barrels, while grass suggests a grape orchard. Wired metal cabinets were chosen for the display units to save space and to allow flexible arrangements. An aroma wall presents the different scents of Australian wines, and a wine bar offers a relaxed tasting area.
Feel the Vineyard Exhibition by Kelvin Chan has been identified as an outstanding representation of service design by the A' Design Award & Competition. Feel the Vineyard Exhibition was awarded the Bronze A' Design Award in Event and Happening Design in 2020. The A' Event and Happening Design Award is a highly prestigious international design accolade that honors exceptional design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.
