Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Graphic

Explore 745 award-winning designs tagged Graphic on Magazine of Design.

The National Gallery Visual Identity

The National Gallery

The National Gallery is a visual identity created for the national art gallery in London. The identity replaces a typography-only logo with a distinct graphic mark. The new logo is a double L frame formed by seven lines. The seven lines refer to the painting collection, which spans the 13th to the 19th centuries. The logo remains legible at a minimum width of 0.75 inches. The wordmark places emphasis on London to improve visibility in online searches. The intent is to make the gallery easier to recognise worldwide.

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Gua Gua Xing Qiu Brand Identity

Gua Gua Xing Qiu

Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players.

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Shanghai Symphony Orchestra Visual Design for 2020 - 2024

Shanghai Symphony Orchestra

Shanghai Symphony Orchestra is a series of annual main visual designs created for the oldest symphony orchestra in Asia, founded in 1879. The series covers the years 2020 to 2024. Each visual image expresses the charm, rhythm, melody, unity and variation of music through abstract flat composition. The curved forms refer to the concert hall, a building with a downward curved roof. Unity and variation in the graphics highlight the arc of the roof. The series is decorative and visually appealing.

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Lunema Specimen Typeface Book

Lunema Specimen

Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. A functional san serif family that can stand the test of time, whilst still feeling modern and unique. Each letter shape has been crafted with great attention to detail in order to ensure legibility at large and small sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.

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Ophthalmic Sustainability Magazine Cover Illustration

Ophthalmic Sustainability

Ophthalmic Sustainability is a fantasy illustration depicting a lush, fresh and burgeoning botanical environment flourishing around an heroic eye, for an article discussing the greening of ophthalmology to reduce the amount of discarded packaging, disposables and single-use items used in surgery. The image is for the cover and full page inside lead article of the November 2023 issue of EyeNet, the journal of the American Academy of Ophthalmology.

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Jiangxi Illustrated Illustration

Jiangxi Illustrated

Jiangxi Illustrated is a series of digital illustrations about the local culture of Jiangxi, China. The illustrations present regional landscapes, folklore and traditions in a modern visual style. Line drawings were drafted in Procreate, and coloring was completed in Photoshop. Each image measures 3600 by 3600 pixels at 300 dpi in RGB color. The series joins traditional cultural themes with contemporary illustration methods. The aim is to increase public appreciation of Jiangxi heritage and to support its preservation.

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Viskit Reading and Study Supplies

Viskit

Viskit is a study and reading kit designed for students. The kit contains reading stands, pens, notebooks, reading lists and other supplies that help students organize their reading activities in a systematic way. The items are illustrated with biscuit characters in chocolate, strawberry, green tea and cheese versions, giving the kit a familiar and friendly look. Plastic packaging is removed from all Viskit products. A reusable plastic folder holds the supplies and school handouts. The shipping box also serves as the product box, which reduces waste.

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Rely on Hydrogen Corporate Identity

Rely on Hydrogen

Rely on Hydrogen is a corporate identity created for a company that develops hydrogen water health care products. The logo is built from Chinese characters, inspired by the circuit lines of the product and by traditional Chinese water hexagram graphics. The thickness of the characters and the inclination of the strokes are unified, so the forms stay clear and balanced. Sloping lines and rounded corners give the identity a calm and modern character. Extreme gray and bright yellow are the main colors. The identity is drawn in vector format for print, digital media and interior spaces.

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Little Fairy Illustration

Little Fairy

Little Fairy is a series of illustrations that personify flowers as women wearing the cheongsam, a traditional Chinese dress. Each figure is based on a study of the character and mood linked to a different flower. The images are drawn with computer vector software. A frame surrounds each scene and suggests a window, which gives the picture a sense of depth. Patterns on both sides of the frame are adapted from traditional Chinese motifs and shown in low relief. The series joins traditional culture with modern design to share the beauty of Chinese art.

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ZhenYue Logo and Brand Identity

ZhenYue

ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items.

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Brewing Happiness Brand Identity

Brewing Happiness

Gong cha is a Chinese term for the act of offering tea to the Emperor. It represents teas and beverages of the finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials, including the tea menu, product name cards, and brand story brochures.

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Art Stroyka Fest Identity of Family Festival

Art Stroyka Fest

The festival's corporate identity is based on the signal markings used during construction work. Its main colors: red, yellow and green correspond to the corporate colors of the three residential complexes that housed the festival. The lines of construction markings are applied to an art easel, a symbol of creativity, combining both the theme of construction and the theme of art in one image.

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