Visual Identity

Explore 48 award-winning designs tagged Visual Identity on Magazine of Design.

Designer / Brand: Kimhung Choi Work: Visual Identity Tag: Graphic

Oil Street Art Space

Oi is the visual identity of Oil Street Art Space, a public leisure and cultural venue in Hong Kong. The site occupies the former clubhouse of a yacht club and includes a Grade II historic red brick building with a tile roof and an outdoor area of over 3000 square meters. The name replaces the letter L with an exclamation mark, which calls for attention and points to the location. The logo shape shows the act of calling out loud. Green is the identity color, suggesting an oasis for the arts within the city. The identity is applied to environmental graphics and printed items.

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Designer / Brand: Victor Weiss Work: Visual Identity Tag: Graphic

Victor Weiss

Victor Weiss is a visual identity created for a design studio. The logo is a monogram that combines the letters V and W in an outlined serif style. The brand pattern was formed by taking the letters of the slogan Be Exclusive and spreading them in an organic, almost random order, mixing outlined and filled letters. Printed items include business cards and postal pieces on black paper, produced by letterpress with hot stamping and closed with a wax seal. The identity was developed to express sophistication and exclusivity.

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Designer / Brand: Lin Hai Work: Visual Identity Tag: Graphic

Y Design

Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.

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Designer / Brand: Salvita Bingelyte Work: Visual Identity Tag: Graphic

Diplomatic Relations

Diplomatic Relations is a logo created for the German Embassy in Vilnius. The design symbolizes the ties between Lithuania and Germany. Inspired by the tricolor national flags, three check marks were drawn for each country in the colors of its flag. The marks run as two parallel sides, like train tracks that move apart and then come together again. The red check marks are combined to represent friendship and unity. The colored symbol is placed on a white background and can be applied to stationery, outdoor advertising and corporate gifts. Repeating the symbol in a line forms a pattern.

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Designer / Brand: YATING LIU Work: Visual Identity Tag: Graphic

Unicorn Rebrand

Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.

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Designer / Brand: Jonathan Ramirez and Juliana Betancur Work: Visual Identity Tag: Graphic

Dr Primavera Quirot

The Primavera Quirot logo merges the P from Primavera with the Q from Quirot, symbolizing the brand's identity. Incorporating the Golden Ratio, it reflects natural beauty and divine proportion, resonating with the brand's focus on plastic surgery and restoring natural beauty through balanced proportions. The logo embodies harmony between science and art, encapsulating the pursuit of aesthetic perfection within divine proportion.

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Designer / Brand: Satie Abuobeida Eljack Work: Visual Identity Tag: Graphic

Imagine

Imagine meditation and yoga center: the objective of design for the brand was to use shapes, colors and design technique inspired by yoga poses, elegantly designing the the interior or the center offering visitors a peaceful experience to renew their energy. Therefore the logo design, online media, graphics elements and packaging was following the golden ratio to have a perfect visual identity as expected to help the visitors of the center to have a great experience of communication through art and design of the center. The designer embodied the experience of meditation and yoga the design.

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Designer / Brand: Inesa Budginė Work: Visual Identity Tag: Graphic

Radailiai

Radailiai is a visual identity created for a manor and a dinosaur park. The upper part of the manor logo shows a stylized fragment of an arch, a pattern of diagonal lines and a motif of water waves. The lower part shows a similar water motif and a stylized dinosaur. Changing the text and rotating the hexagon icon by 180 degrees creates the Dino Park logo, with the dinosaur above and an inverted house below. A palette of deep green and rose gold links the two worlds. The identity is applied to business cards, posters, envelopes and gift bags.

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Designer / Brand: Meng Chu Huang Work: Visual Identity Tag: Graphic

The National Gallery

The National Gallery is a visual identity created for the national art gallery in London. The identity replaces a typography-only logo with a distinct graphic mark. The new logo is a double L frame formed by seven lines. The seven lines refer to the painting collection, which spans the 13th to the 19th centuries. The logo remains legible at a minimum width of 0.75 inches. The wordmark places emphasis on London to improve visibility in online searches. The intent is to make the gallery easier to recognise worldwide.

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Designer / Brand: Somethink Brand Work: Visual Identity Tag: Graphic

WiseTribe

WiseTribe Education is a visual identity created for an education organization that serves children from birth to twelve years of age. The Chinese brand name weisi sounds like the English word wise, which also carries the meaning of thinking. The identity uses bold color combinations and auxiliary graphics to express freedom and imagination. Mascot characters, including an indigenous figure, a dinosaur, a wisdom tree and a planet, help children relate to the brand. The identity is applied to posters, social media templates, business cards, envelopes and badges.

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Designer / Brand: Leong Chou In Work: Visual Identity Tag: Graphic

Subsidy Programme Series

Subsidy Programme Series for Macao is a visual identity created for a public subsidy programme that supports music and fashion creation. The identity is based on the idea shared by both fields, which is creative innovation. Simple pencils are combined with music wires and rulers to build clear images that are easy to read. The objects are arranged on drawing paper and then photographed, so the original materials appear directly in the final visuals. The series invites the public to take part in the annual programme.

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Designer / Brand: Salvita Bingelyte Work: Visual Identity Tag: Graphic

Nu Us Supplement

Nu Us is a visual identity for a vitamin supplement brand. The logotype combines four upper case letters into one cohesive image. The letters use a thin and even typeface with sharp edges and consistent spacing, which keeps the mark clear and easy to read. The supplement is sold as day and night capsules. Morning capsules are placed in a white bottle and night capsules in a black bottle. Simple sun and moon shapes in bright yellow mark the difference. The minimal design is applied to labels, business cards and shopping bags.

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