Beer Culture 2020
Beer Culture 2020 is a printed report on beer culture in Austria. The report presents the results of a representative survey of the Austrian population aged 18 and over, carried out by an independent market research institute through online and telephone interviews. Topics include the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products. Simple graphics and symbols present the figures in an easily understandable form. The report contains 64 content pages and four cover pages.
Beer Culture 2020 Report by Brau Union Österreich was identified as a grand representation of communication design by the A' Design Awards. Beer Culture 2020 Report received the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2021. The A' Advertising, Marketing and Communication Design Award is an international, jury-voted, fair and ethical design prize that celebrates excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
