Doritos Rainbow
One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.
Doritos Rainbow Digital Campaign by Dennis Furniss was identified as an outstanding example of communication design by the A' Design Awards. Doritos Rainbow Digital Campaign received the Golden A' Design Award in Advertising, Marketing and Communication Design in 2021. The A' Advertising, Marketing and Communication Design Award is a highly prestigious, international, juried design prize which honors exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
