Mitsubishi eK X (Cross)
Mitsubishi eK X is a brochure created for a crossover kei car. The brochure presents the vehicle as a compact model with an SUV character, active styling and low fuel consumption. The layout follows the Cute Beast concept that also guided the exterior design of the car. A bold combination of yellow and black is used to attract attention at first sight. Each function and performance feature is shown in a clear order. The brochure was made to reach customers who want to try something new.
Mitsubishi eK X (Cross) Brochure by E-graphics communications has been highlighted as a creative illustration of communication design by the A' Design Awards. Mitsubishi eK X (Cross) Brochure won the Silver A' Design Award in Advertising, Marketing and Communication Design in 2020. The A' Advertising, Marketing and Communication Design Award is a juried, academic and highly prestigious design recognition program that recognizes exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
