Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Kaoru Mizuno Work: Food Packaging Tag: Packaging

Have a Nice Can

Have a Nice Can is a packaging design for a handmade canned seafood brand. The range includes an individual sleeve, a gift bag for three cans and gift boxes for six, nine and twelve cans. The gift bag handle uses a rope that recalls a fishing port. The gift boxes combine bright orange for the sun and blue for the sea. Fish illustrations are printed on both sides of the sleeve, so the pattern continues when packs are placed side by side to form a store display. Environmentally friendly certified paper is used, and the cans are left unlabeled so they can be recycled easily.

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Designer / Brand: Burkan Ciftciguzeli Work: Plant Based Beverage Tag: Packaging

Nature Blend

Pinar Nature Blend is a packaging design for a family of plant based beverages. The design applies a simple, modern and holistic visual architecture to the herbal beverage category. Natural tones are combined with illustrative elements and photographic images of the contents. A clear hierarchy helps shoppers recognize each variant quickly. Sharp transitions are used instead of soft gradients, so printing on carton surfaces remains clean and consistent. The result reduces visual clutter and separates the product family from competing items on the shelf.

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Designer / Brand: Enfonad Work: Gift Box Tag: Packaging

Shangze Fruit Music Farm

Shangze Fruit Music Farm is a gift box for tomatoes, shaped like a retro cassette player. The graphics, colors and structure recall the visual style of the 1960s to 1980s. A music module is activated when the box is opened, playing the brand anthem adapted from a classic song. Flat illustrations of radios, sewing machines, film reels and palm leaf fans are used, together with the brand character Fanxi. Tomato shaped cavities inside hold the fruit and cushion it during transport. Orange is used as the main color to appeal to younger buyers.

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Designer / Brand: Fumiko Okazeri Work: Sweet Bean Jelly Tag: Packaging

Ankodoki

This package was created for the yokan line launched by a long-established Japanese bean paste maker. While preserving the traditional value of yokan, it breaks away from the conventional heavy packaging style. The nostalgic yet casual design brings warmth and approachability, perfectly matching the organic and simple taste of the sweets. Welcomed even by those unfamiliar with wagashi, it has been highly acclaimed and has won numerous awards both in Japan and abroad.

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Designer / Brand: Wei Li Work: Liquor Tag: Packaging

Dukang Soullink

Dukang Soullink is a packaging design for a twin-bottle liquor gift set. The set holds 580 millilitres of Baijiu in two bottles of 322 and 258 millilitres, with an alcohol content of 52 percent. The gift box measures 125 by 96 by 160 millimetres. Sound wave ripples are carved into the crystal-textured bottles, and the two bottles form one complete pattern when placed side by side. Silicone pads inside the box absorb shock. The design translates the theme of close friendship into a visual language for social drinking and gifting.

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Designer / Brand: wenlei Work: Plant Beverage Packaging Tag: Packaging

Cistanche Desertico

Cistanche Desertico is a packaging design for a plant based beverage made with cistanche deserticola peptide. The package is a compact box that fits easily inside a bag. The structure is lightweight and modular, so the drink inside can be removed after a single opening step. The box is made of white cardboard with gold foil stamping, which supports a minimal and formal visual style. The design moves away from the heavy look of traditional tonic packaging and addresses the daily habits of young office workers.

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Designer / Brand: Lampo Leong Work: Packaging Design Tag: Packaging

Imperial Gift Box

The design of the Six Treasures Imperial Tea Gift Box draws inspiration from the Chinese imperial dragon robe. The square box features a circular silk embroidery of double dragons on one side and a peony, the national flower of China, on the other, symbolizing harmony between heaven and earth. Its twin lids open inward like butterfly wings, revealing shimmering golden tea crystal bottles that evoke imperial nobility. Chinese calligraphy and seal elements incorporated into the logo and packaging highlight the transformation of classical aesthetics into contemporary design.

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Designer / Brand: Sasha Sharavarau Work: Label Tag: Packaging

The Treasure of Zbojniks

The Treasure of Zbojniks is a label design for Zbojnicka fruit distillates. Zbojnicka in Slovak means belonging to a Zbojnik. Zbojniks were robbers who took part in insurgencies against serfdom, and people believed that they hid treasures in the Slovak mountains. The label presents the distillates as the treasure of Zbojniks. Velky Rozsutec mountain is shown at the top, and Slovak ornaments from different regions frame the design. Engraving-styled illustrations are printed in two colors on matte cream paper with a soft texture. The product name is applied with gold embossing.

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Designer / Brand: Shanghai Yuanshang Culture Communication Work: Coffee Packaging Tag: Packaging

Freeze Dried

Freeze Dried is a coffee packaging design created for a young consumer market. The packaging combines a modern look with elements of traditional Chinese culture. The visual concept is based on the five elements of gold, wood, water, fire and earth, and uses traditional Chinese colors. A large can holds several smaller cans, so the set is simple to store and to carry. Each small can is resealable, which helps control the amount of coffee used. The outer label is printed on coated paper, and the small cans are made of polypropylene.

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Designer / Brand: Dheeraj Bangur Work: Millets Herbal Cookies Tag: Packaging

WellKaya

The packaging system communicates functional herbal benefits through a clear typographic hierarchy and structured information layout. Three variants are differentiated using controlled color coding, consistent grid alignment, and concise iconography for quick recognition. Vintage botanical engravings reference traditional herbal knowledge, while simplified compositions maintain readability in retail environments. Restrained detailing supports clarity and consistency. The design balances cultural references with contemporary structure, ensuring legibility and differentiation.

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Designer / Brand: Dheeraj Bangur Work: Heritage Liqueur Tag: Packaging

Narangam and Cardamom

The packaging design presents two liqueur variants through a cohesive visual architecture rooted in heritage inspired detailing and contemporary clarity. Distinct orange and green color systems support immediate variant recognition, while structured typography and ornamental borders reinforce hierarchy. A vintage distillery illustration combined with botanical elements communicates origin and ingredient identity. Balanced composition, controlled spacing, and subtle embossing cues enhance premium perception, creating a unified product family with strong shelf visibility and timeless appeal.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Packaging Tag: Packaging

MTN Dew Cake-Smash

MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.

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