Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Gamze Binici Work: Wellness Drink Packaging Tag: Packaging

Shyne

Shyne is a wellness drink that combines beauty and nutrition, blending fruit extracts with collagen, hyaluronic acid, and vitamin C to support glow and vitality from within. The design balances skincare minimalism with the energy of a beverage, using soft pastels, clean typography, and a bold signature graphic symbolizing radiance and inner beauty. An elegant typographic logo and warm, inviting palette convey freshness, confidence, and modern wellness, creating a brand identity that feels refined and focused on beauty, health, and self care.

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Designer / Brand: Alara Selin Murkozoğlu Work: Packaging Design Tag: Packaging

Sushico

As the first and most widespread Far Eastern restaurant chain in Turkey, Sushico's packaging design reinterprets the brand's essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette, led by Japanese red, and carefully selected typography, aligned with the brand's spirit, complete a minimal yet powerful system.

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Designer / Brand: Langcer Lee Work: Packaging Tag: Packaging

Kerloso Wine

Kerloso Wine is a packaging design for a red wine from Chile. The label shows the scene sailors saw when they first landed on Easter Island, including stone statues, a volcano, flowers, a deer and birds. The bottle is wrapped in natural imitation rice paper, bound with straw rope and decorated with a piece of natural bluestone, the same material as the Moai statues. The top of the paper is burned by real flame, so each mark is unique. Different colors mark different grape types. The wrapped bottle stands about 35 centimeters high.

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Designer / Brand: China Resources Snow Breweries Work: Packaging Tag: Packaging

Li Beer

Li is a gift packaging design for beer. The glass bottle takes its shape from the Shuang-Er-Ni-Yu pottery bottle unearthed at the Yangshao cultural site. Carvings on the surface resemble traditional water ripples and fish stripes. An embossing technique is applied to the package, so the texture can be felt by touch. Elegant images and archaic fonts add a sense of history. The package is opened by tearing off the top seal. The design celebrates the early history of beer brewing in China and the traditional Chinese recipe used for the beer inside.

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Designer / Brand: Yu Hsin Tseng Work: Gift Tag: Packaging

Rockrhyme Tea

Rock Rhyme Tea is a packaging design for Wuyi Rock Tea, a Chinese oolong tea. The design is inspired by tea plants growing in cliff crevices. Rock grey textures are combined with Song Dynasty woodblock elements and modern brushstrokes. The set includes tea canisters, a cold-brew bottle series and a booklet that explains the twelve-step traditional craft. Lightweight materials imitate the look of real rock, while inner canisters use moisture-proof and light-blocking materials. Hand-woven hemp rope carriers recall twisted tea leaves. The packaging suits both home storage and travel.

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Designer / Brand: Jiaqi Ding Work: Tea Packaging Tag: Packaging

East Bloom

East Bloom is a packaging design for instant freeze dried tea powder. The form is based on the traditional Chinese jade seal, including its square base and knob, and is finished in soft macaron colors. The main material is food grade polypropylene. The base of the box carries an intaglio engraved brand motif, so the package can also be used as a stamp. A nested box system offers combinations from 8 to 60 capsule units. The square profile lets the powder gather along the inner corners for controlled pouring.

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Designer / Brand: Ximena Ureta Work: Wine Packaging Tag: Packaging

MontGras Handcrafted

MontGras Handcrafted is a wine label series created for five Chilean wines made from rare grape varieties harvested in 2020. Each label merges two pieces of art, the signature of the winemaker and a different typographic treatment of the vintage number, while a shared graphic line unites the five designs. The labels are printed on self-adhesive, uncoated, water-resistant paper that resists aging and ultraviolet light. Gold foil, die cutting, silkscreen varnish with relief and a matte protective varnish complete the finish. A wax capsule seals each bottle.

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Designer / Brand: Cheng Tian Sheng Work: Mineral Water Packaging Tag: Packaging

ASH2O

Ash2o is a packaging design for premium mineral water. The bottle holds water from Heavenly Lake in the Tianshan Mountains of Xinjiang, China. The silhouette follows the profile of the mountain range, and faceted geometric surfaces recall the form of the peaks. The body is made of glass and the cap is made of frosted plastic. The triangular shape gives a distinct grip when the bottle is opened, held and used. A multi-slide mold system was developed to shape the complex angled surfaces. The bottle can be reused after the water is consumed.

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Designer / Brand: Wen Liu Work: Baijiu Packaging Tag: Packaging

Xi Feng Jiu

Xi Feng Jiu Tian Qi is a packaging design for a premium Chinese baijiu. The bottle is made of local crystal, electroplated with gold and finished with laser engraved patterns. The cap is made of aluminium alloy and set with crystal diamond cuts. The form of the cap draws on the phoenix crown worn by brides in ancient China. The gift box is made of acrylic and has a distinctive shape. The lid rises like a curtain and gradually reveals the bottle. The movement recalls the lifting of the red veil in traditional Chinese weddings.

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Designer / Brand: Zhou Hong Work: Scent Sticks Packaging Tag: Packaging

Horse Year

Horse Year is a packaging series for incense sticks. The design centers on the seal script Chinese character for horse, combined with the linear language of Daoist talismans and smoke patterns. Five variants follow a color cycle based on the Five Elements of metal, water, wood, fire and earth. The five boxes can be placed side by side to form an image of a galloping horse. An inner tray is pulled out to reveal the incense and a blessing message. Uncoated paperboard, soy based inks and a molded pulp tray support recycling.

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Designer / Brand: Ebru Sile Goksel Work: Packaging Design Tag: Packaging

Melodi Chocolate

This design honors artisanal craftsmanship with a warm, inviting approach that sparks emotional connection and unwrapping delight. Typography is inspired by vintage European artisan confectionaries and signages, with each stamp emphasizing quality, heritage, and story. Designed for adaptability and scalability, the concept maintains a tactile, luxurious feel across all formats, from packaging, ensuring consistent elegance at every touchpoint. Rich textures, foil accents, and precise production techniques were carefully refined to deliver a high quality, gift worthy presentation.

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Designer / Brand: Antonia Skaraki Work: Olive Oil Bottle Tag: Packaging

Eleology

Eleology transforms olive oil packaging into a poetic and enduring design object. The pure white bottle recalls Greek village walls, while the delicate shadow of an olive branch suggests tradition, resilience, and renewal. Its sculptural form provides both ergonomic use and visual impact, while encouraging reuse as a vase or keepsake. Combined with a textured box that mirrors architectural surfaces, the design blends purity, sustainability, and cultural storytelling, turning everyday packaging into a timeless artifact.

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