Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Kazuaki Kawahara Work: Packaging Tag: Packaging

Hotel New Grand Ready-to-eat Meals

Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.

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Designer / Brand: PepsiCo Design and Innovation Work: Beverage Tag: Packaging

Pepsi Culture Can Series

The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets.

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Designer / Brand: Houcai Wang Work: Shampoo Series Tag: Packaging

Ubo

Ubo is a packaging series for shampoo and other hair and body care products. The bottles are made of polyethylene, a material with high chemical resistance and high impact resistance that suits cosmetic and detergent products. Cut lines and surfaces shape the bottle body into an oval visual symbol that is repeated across the whole range. The cut surfaces also help the bottle rest comfortably in the hand. A pump head is opened and pressed to dispense the product. The simple form supports quick recognition.

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Designer / Brand: Yong Huang Work: Packaging Tag: Packaging

Qishan Saozi Noodles

Qishan Saozi Noodles is a packaging design for a traditional noodle product from Qishan, China. The illustration shows a phoenix formed from noodles and steam, holding a pepper branch in its beak. Colorful ingredients surround the phoenix, referring to the flavor and the long heritage of the dish. The phoenix also recalls a local legend linked to the Zhou Dynasty, connecting the brand with regional culture. The package is made of white kraft paper, chosen for its natural color and simple appearance. The fonts and the logo are applied with gold hot stamping.

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Designer / Brand: ABC Design Communication Work: Food Bag Tag: Packaging

Coffee Wave

The Coffee Wave filter coffee packaging presents a design that catches the eye, particularly among younger audiences. Influenced by surreal aesthetics, it brings together black and white elements with bold color-blocking techniques to create a distinctive visual composition. The combination of contrast and vibrant details gives the packaging a dynamic feel, making it more visually engaging. This design approach aims to create a connection with consumers, inviting them to explore the brand and its identity.

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Designer / Brand: Inna Kovalenko Work: Chestnut Honey Tag: Packaging

Castanea Nectar

Castanea Nectar is a packaging design for chestnut honey. A watercolor illustration technique conveys the lightness of chestnut flowers and leaves. The logo uses smooth, slightly viscous lines to suggest the density and richness of chestnut honey, while strict shapes recall the strength of the chestnut tree. A small bee connects the elements of the logo. The honey is presented in a 250 gram glass jar with a label of 125 by 55 millimeters, placed in a box of 85 by 85 by 110 millimeters. The design refers to the chestnut tree as a green symbol of Kyiv.

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Designer / Brand: Ningbo Mebox Brand Design Co., LTD Work: Beer Packaging Tag: Packaging

Shengquan

Shengquan is a beer packaging design inspired by Tibetan culture. The bottle uses a dominant blue tone that refers to the purity of Kunlun spring water, with silver tones that recall snow capped peaks. Silhouettes of traditional Tibetan robes and auspicious cross patterns are combined with a modern visual style. Clear typography and strong colors keep the label easy to read. The label and the outer packaging are made of recyclable paper. The bottle is made of glass and the cap is made of metal. The package measures 238 by 75 by 75 millimeters.

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Designer / Brand: Suzhou SoFeng Design Co.,Ltd. Work: Nuts Gift Package Tag: Packaging

Zhuangyuanxiaoha

Zhuangyuanxiaoha is a gift package designed for nuts. Purple is used as the main colour of the gift box. Purple was the favoured colour of emperors in ancient times and symbolises wealth and splendour. Coin patterns are added to express an auspicious meaning and the hope of a prosperous life. The structure of the box is simple and the colours are bright. The box is foldable, which reduces packaging and transport costs and allows customers to store the box easily. Spot colour printing, UV printing and hot stamping are used in production.

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Designer / Brand: Angela Spindler Work: Supplement Packaging Tag: Packaging

elivity

Depot was tasked with creating a supplement packaging design that embody the cutting-edge nature of this groundbreaking cellular support product. The packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. The packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms. With a strong shelf presence and standout appeal, this packaging design ensures the product commands attention.

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Designer / Brand: Antonia Skaraki Work: Food Packaging Tag: Packaging

Logothetis

Mother Nature, the eternal inspiration, leads to an extraordinary design for a traditional way of doing. Logothetis Farm in Zakynthos, Greece, lets the values and importance of the legendary Greek heritage emerge in a dynamic way. The farm to table experience meets the magic of design, storytelling and branding. With a classic and clean identity, and a playful twist for today’s audience, the packaging gives a warm aura that welcomes all consumers to get it!

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Designer / Brand: PepsiCo Design and Innovation Work: Food Tag: Packaging

Lays Deep Ridged Spicy Flavor LTO 2024

Lay's Deep Ridged Spicy Flavor is a packaging design created for two limited edition snack flavors sold in China: Spicy Hot Strip and Spicy Stinky Tofu. The packaging was made to reach young consumers who look for a relaxed snacking break. Bold and energetic visuals state the spicy taste clearly. A playful mouth illustration sits at the center of the design. Dynamic food photography shows the two flavors at full strength. The result gives the limited edition range a lively and easily recognized identity.

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Designer / Brand: Wu Yao Work: Limited Gift Box Tag: Packaging

Panpan

Panpan is a limited edition gift box designed to hold brand products and selected gifts. The outer form is inspired by ancient Chinese food boxes, while the decoration follows the Chinoiserie style popular in Europe in the 18th century. Famous Chinese and French landmarks are combined with the brand character in hot stamped illustrations. The box is made of cardboard, with metal plates on the front and back. Wheat patterns on the side and bamboo patterns inside are embossed in gold paper. The flip lid is held closed by magnets.

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