Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Chi Forest Work: Functional Beverages Tag: Packaging

Damowang Taurine Energy Drink

DamoWang Taurine Energy Drink is a functional beverage presented in a 250 millilitre iron can. The can measures 65.6 by 91.8 millimetres and is made with high gloss transparent printing on metal. The artwork shows a figure inspired by Chiyou, a warrior of Chinese mythology, together with a thumbs up gesture that suggests strength and confidence. The drink contains ginseng and Chinese wolfberry, traditional herbs used to restore vitality. The familiar metal can is easy to hold and cools quickly.

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Designer / Brand: John Eresman Work: Vodka Soda Packaging Tag: Packaging

Gradient

Gradient is a packaging design for a mixed pack of vodka soda drinks. The pack holds six sleek 355 millilitre cans with gradually reducing alcohol strengths of 8, 7, 6, 4, 3 and 2 percent by volume. The cans sit in a single line inside the box, and a dot matrix pattern fades from dark to light across the row. An angled perforation opens the box from the stronger end towards the lighter end, so the cans are taken in that order. The layout encourages moderation across an evening. Three flavours are offered: raspberry lemon, cucumber mint and lime.

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Designer / Brand: Guohua Pan Work: Grapes Tag: Packaging

Unique Me

Unique Me is a paper carton package designed for fresh grapes. The design is based on the idea that no two people in the world are alike in looks, thoughts, character or gestures. Hand-drawn illustrations give the grapes simple faces, so the fruit is presented as a group of individuals. A fresh color palette and a plain layout support the theme. The fresh fruit market in China is highly competitive and often uses plain photographs of fruit or farm views. Unique Me aims to stand out and to build an emotional link with customers.

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Designer / Brand: TIGER PAN Work: Packaging Tag: Packaging

Shuanghui Rebrand

Shuanghui Rebrand is a packaging design for a cooked ham product sold in China. The redesign keeps the original brand elements and replaces pixelated images with geometric graphics, so the package can be recognized from a distance. Views of the product from different angles and in different combinations are simplified into rounded shapes. Three groups of bright colors separate the different flavors. A clear information layout and a unified series system help shoppers find the desired item quickly. The new brand lettering follows a gentle arc.

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Designer / Brand: Li Jiuzhou Work: Packaging Tag: Packaging

Mid Autumn Festival Gift Tea

Mid Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.

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Designer / Brand: Salvita Bingelyte Work: Packaging Tag: Packaging

Roundooze Chickpea Snack

Roundooze Chickpea Snack is a packaging design for roasted chickpeas. The range covers eight flavours, six sweet and two savoury. Sweet flavours are presented on a black background and savoury flavours on a grey background. A smile taken from the Roundooze logo defines the visual style. Each pouch has die cut windows shaped like eyes and a mouth, so the chickpeas can be seen before purchase. Simple fonts and few colours keep the look light and playful. Each pouch measures 145 mm in width and 210 mm in height.

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Designer / Brand: Kang Jiang Work: Gift Box Tag: Packaging

Astronomy

Dr Alva Astronomy is a gift box designed for the Mid-Autumn Festival, a traditional Chinese celebration. The box holds moon cakes and a small projection lamp shaped like a telescope. The telescope is taken out, placed in the observatory section of the box and rotated to project an image of the moon. The design refers to the custom of moon viewing and to the idea of bringing the moon into every household. The gift box is made of cardboard and paper with printing and plexiglass parts, and measures 350 by 350 by 550 millimetres.

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Designer / Brand: Xiaomi Work: Product Packaging Tag: Packaging

For India

India Packaging is a packaging system created for a consumer electronics product line sold in the Indian market. The design uses a contrasting orange and black color scheme to increase visual impact and to reflect the main brand color. A dedicated area on each box carries the brand identity, so the same style is kept across products of different categories and sizes. A clear structure on the front presents key product information, the slogan and the main selling points. Each box is made of paper, die cut and folded into shape.

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Designer / Brand: Dmitry Kultygin Work: Packaging Concept Tag: Packaging

Faberlic Supplements

In the modern world, people are constantly exposed to the aggressive effects of external negative factors. Bad ecology, the busy rhythm of life in megalopolises or stresses lead to increased loads on the body. To normalize and improve the functional state of the body, supplements are used. The main metaphor of this project has become the diagram of improving the well-being of a person with the use of supplements. Also, the main graphic element repeats the shape of the letter F - the first letter in the brand name.

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Designer / Brand: 7654321 Studio Work: gift packaging Tag: Packaging

Wu

Wu is a gift packaging series designed for high-end tea vessels made of silver, brass and enamel. The boxes are produced in three sizes and combine dark green paper with pearl-finished accents in autumn colors, creating a calm and stable tone. Each box carries a tassel strung with a brass coin engraved on both sides with the phrases Wei Wu Zhi Zu and Long Happiness. Wei Wu Zhi Zu means that contented people are always happy. The box is opened by sliding the outer shell, which reveals the vessel and a printed card.

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Designer / Brand: QIan Sun Work: Fresh Milk Tag: Packaging

Shiny Meadow A2

Shiny Meadow A2 is a bottle designed for fresh milk. The bottle is made of high permeability PET, which gives the texture of glass. The form is based on the classic European milk glass bottle and is redrawn in a modern way. A large clear area shows the milk inside, so the product can be seen directly. A large A2 mark in the center is combined with a diet pyramid to form the brand image. The bottle holds 720 ml and measures 80 mm in maximum diameter and 238 mm in height. The design aims to express simplicity and purity.

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Designer / Brand: TIGER PAN Work: Skin Care Series Tag: Packaging

Frangi Premium

Frangi Premium is a packaging series for skin care products, including toner, lotion, cream, eye cream, cleanser and mask. The iris flower is used as the central motif and appears on each package. The logo is shaped solidly in a frosted acrylic cap. Vertical stripes imitate plant stems and give the series a shared identity. A refined embossment of the iris is placed between the stripes. Frosted acrylic, matte glass and PE are used for the different products. The cream spoon and the eye cream massaging cap are also shaped after the iris.

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