Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Designer / Brand: Sheletsee Work: Cosmetic Packaging Tag: Packaging

Sheletsee Cushion

Sheletsee Cushion is a packaging design created for a cushion make-up series. The design draws on the smooth texture and gentle lustre of silk satin. Three flowing lines on the glossy top cover recall fluttering silk and suggest a silky finish on the skin. The top cover is made with aluminium anodizing, while the base is produced by injection moulding and sandblasting to create a contrasting texture. The flat oval shape fits the hand and opens to 120 degrees for relaxed holding. The outer box uses a traditional fabric applique technique.

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Designer / Brand: Chengdu Fenggu Muchuang Work: Packaging Tag: Packaging

White and Blue Porcelain

White and Blue Porcelain is a bottle packaging design created for premium Chinese Baijiu. The bottle form follows the pear shaped Yuhuchun vase, and a slender neck makes the liquor easy to handle and serve. The blue and white colour scheme is inspired by traditional porcelain and is applied with the underglaze technique of Jingdezhen. Golden Loong motifs and Chinese zodiac characters decorate the surface, while the cap is shaped like the head of a Loong. Two variations were made for the 30 year aged and 50 year aged liquors.

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Designer / Brand: Musa Çelik Work: Package Design Tag: Packaging

Greyder V

Greyder V is a shoe box designed to carry and store footwear without a plastic bag. Integrated handles allow the box to be carried by hand after purchase. Two compartments hold the shoes in a V shape, which makes unpacking simple. The V form is inspired by the movement of walking, when one foot passes the other. The box is made from carton using a grinding method, and the materials are recyclable and biodegradable. The compact vertical shape also allows the box to be kept as storage for a spare pair in an office.

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Designer / Brand: Almond Branding Work: Packaging Design Tag: Packaging

Novus Organics ACV

Novus Organics Apple Cider Vinegar aimed to establish an unmatched quality standard in the Indian market, surpassing rivals in concentration and purity. This packaging design was created to complement its uniqueness, emphasizing simplicity and elegance. The clean, transparent label showcases the product's natural beauty. Using a minimalist line drawing style, the design captures the essence of handpicked, organic ingredients, aligning with a commitment to excellence and sustainability. The packaging is plastic-free and recyclable, highlighting environmental responsibility.

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Designer / Brand: HUBEI SHIHUA LIQUOR CO.,LTD Work: Chinese Baijiu Tag: Packaging

72°Xiangyu the Conqueror Liquor

72 Xiangyu The Conqueror Liquor is a bottle package created for a Chinese baijiu. The bottle is shaped like a tripod, a form that represents dignity and power in Chinese history and culture. The crown of the bottle is modeled on the ox head of Emperor Yan Shennong, a symbol of wisdom and courage. Black is the main color, with gold, bronze and red accents that create a visual contrast. The curved symbols related to the tripod are embossed. The colored areas have a glossy finish, while the black areas are matte. The package is intended for banquets and for gifting.

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Designer / Brand: Zanas Karenauskas Work: Raw Honey Tag: Packaging

The Botanic

The Botanic is a packaging design for raw honey presented in a 380 ml glass jar. The label is made of dark green uncoated paper and is shaped by multi-level debossing and a die-cut hexagon, a form that recalls the honeycomb. Matte silkscreen and clear gloss foil elements add contrast to the dark background. A double-sided folded hangtag carries the product description. Each jar is closed with a wooden lid made by hand from linden wood, the tree whose nectar is gathered by the bees. The design reflects the purity of the raw honey.

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Designer / Brand: Wan Hu Work: Multi-Functional Logistics Box Tag: Packaging

meow

Meow is essentially a logistics box inspired by cats and houses. Through clever innovation in the die-cut structure and appearance, it not only serves the function of packaging and transporting goods but can also be easily folded into a functional and adorable cat house. This micro-innovative design ensures low-cost production and promotes the reuse of logistics boxes, demonstrating a pet-friendly and environmentally conscious attitude that aligns with the psychological needs of pet owners.

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Designer / Brand: Olha Takhtarova Work: Packaging Tag: Packaging

Italian Pasta Brand

Italian Pasta Brand is a packaging and visual identity design for a range of pasta products and sauces. A deep blue base color unites the whole range, while bright shades of orange, coral, purple, green and blue separate each pasta shape on the shelf. A gold Pantone accent and an engraved logo showing a chef refer to traditional pasta making methods. Cooking instructions and nutritional details are printed on every pack, and clear typography aids quick reading. Recyclable materials are used for the packaging.

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Designer / Brand: Wang Bowei,Yu Jun,Wang Chaojun,He Zhuang Work: Packaging Tag: Packaging

Langpai Tequ T9

Langpai Tequ T9 is a bottle packaging design for a premium liquor. The semi-transparent sprayed glass bottle has eight facets and four cut surfaces, which enhance the sparkle of the liquor inside. The logo combines an emblem form with a five-grain pattern showing sorghum, wheat, rice, glutinous rice and corn. A seal is engraved on the back of the bottle to provide a firm grip. The T-shaped cap features a multi-faceted crown, relief work and lattice patterns. Holographic laser positioning paper adds color and improves protection against counterfeiting.

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Designer / Brand: ShinyBay Design Work: Mint Package Tag: Packaging

Extra Melty Upgrade

The design team revolved around the idea of melting snow, symbolizing the product's stress relieving properties. It was requested to retain recognizable brand elements such as the extra logo and the swoosh, hence we visually evolved the swoosh into ski run to build the scene where the cartoon character can have fun in to echo the theme. It is noticeable that the fruit played more than a flavor hint, but a vivid snowboard, which completed the storytelling. It would imagine the moment of tasting the mints brings a skiing-like experience in the mouth as well as in consumers' mind.

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Designer / Brand: Giovanni Murgia Work: Wine Labels Tag: Packaging

Cala di Seta 932

The project aims to create an elegant, contemporary, and minimal design to convey the heritage of this winery, founded in 1932, in balance between the values of innovation with the importance of being rooted to the earth. This combination is conveyed through a highly engaging visual label design. The labels are made with paper such as Fasson Cotton by Avery Dennison and finishes such as gold foil and metallic pantones to create a project that could convey the prestige and winemaking tradition of this winery.

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Designer / Brand: Pesign Work: Interactive Packaging Tag: Packaging

Satine Fresh Milk

Satine Fresh Milk is a limited edition packaging design for a fresh milk product. The container is shaped like a milk can and is made of degradable PE plastic. The graphic form is based on a dragon head surrounded by auspicious clouds and flowers, which are traditional New Year symbols. A hollowing process inspired by traditional window art creates the delicate pattern. After the milk is consumed, the package can be reused by children as a lucky bag for candy, as a night light or as a festival lantern. The reuse options reduce waste and extend the life of festive packaging.

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