Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Speeding Bearing Box

Zhuangda Technology and Industry Co.,Ltd Box Packaging

Speeding Bearing

Speeding Bearing is a storage case for the bearings of roller skates. The compact case is made of silicone, ABS and stainless steel, and opens and closes on a hinge. Storage cavities hold the bearings in stable piles, while a restraint structure in the lid limits shaking, impact and noise. A spring puller is held in a hollow part of the case and helps remove or install bearings quickly. A rubber band with hooks fastens the case closed. The lid combines frosted and transparent parts, so the contents remain visible.

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Excelencia Coffee Packaging

Tipz Boutique Criative Agency Coffee Packaging Packaging

Excelencia

The Guardiao Excelencia coffee packaging employs a visual language derived from the iconography of a guardian archangel. Low relief embossing on the exterior renders the protective wing motif in tactile form, inviting physical engagement before the container is opened. A precision wing shaped die cut defines the opening panel, transforming the act of access into a deliberate ritual. A gold hot stamp seal on the front face marks individual producer recognition. Soft touch matte lamination across all surfaces reinforces material quality and provides contrast to the structural embossed relief.

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Precious Pastries Packaging for a Healthcare Brand

HUI QIONG YANG Packaging for a Healthcare Brand Packaging

Precious Pastries

Precious Pastries is a packaging design for Bazhen Cake, a traditional Chinese pastry that contains eight precious ingredients. The outer box and the paper handle combine to form the shape of a crane, a bird that represents health and longevity in Chinese Taoist culture. The construction is environmentally friendly and saves cost. When the box is opened, the top forms a complete image, and the different sides of four boxes join into one larger picture. The design connects the culture of a century-old brand with oriental aesthetics.

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Oliv Olive Oil

Victor Weiss Olive Oil Packaging

Oliv

Oliv is a packaging design for a Swedish extra virgin olive oil brand. The main bottle is made of borosilicate glass with a glossy finish that reveals the color of the oil. Olive oil is usually sold in tinted glass or in tins to limit exposure to sunlight. A patented glass combination was developed with a partner manufacturer to keep the oil visible and protect its quality. A second bottle, for a flavored oil, carries a hand printed matte label with blue textured foil. The black box is filled with shredded hinoki wood.

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Chateau Loulan Packaging

Wen Liu Packaging Packaging

Chateau Loulan

Chateau Loulan is a packaging design for a low-alcohol semi-sweet white wine produced in China. The label is made of metal with partial coloring and a frosted finish, and it depicts the legendary figure known as the Loulan Beauty. Openwork inspired by the flying white technique of Chinese calligraphy forms a semi-transparent window that reveals the color of the wine inside. Calligraphic strokes at the base of the bottle recall the desert landscape of the winery. The bottle measures 76 by 76 by 300 millimeters.

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Qingjiu Packaging

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Packaging Packaging

Qingjiu

Qingjiu is a packaging design created for a wine intended for women. The bottle is made of glass and the outer box is finished with foil stamping. The bottle shape is inspired by the female figure and conveys a noble and elegant character that draws on Eastern and Western culture. A dynamic texture on the upper part of the bottle contrasts with the plain lower part. The box structure is divided by curved lines that recall the body. The box is 300 mm high, 120 mm long and 115 mm wide. The package opens from the front and the cap is unscrewed.

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Bamboo Slips Liquor

Qianying Niu Liquor Packaging

Bamboo Slips

A Chinese liquor bottle design inspired by ancient bamboo slips used in documenting Chinese culture and the Cang-Shan liquor distillation process has been unveiled. The black exterior exudes purity and depth, while a Chinese poem carved on bamboo slips inside adds sophistication. All materials used are sustainable and reusable, presenting a solution to the recycling dilemma in the liquor industry. This design blends calligraphy, bamboo slips, and an intricately shaped bottle to revive the reading and drinking cultures central to Asian society.

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Jundao Guiniang Baijiu Packaging

SHANGHAI GUIJIU CO., LTD. Baijiu Packaging Packaging

Jundao Guiniang

Jundao Guiniang is a packaging design for a high-end Chinese Baijiu spirit. The hexagonal white ceramic bottle is decorated with a traditional Chinese ink painting, applied by enamel firing. The soft halo of the painting suggests mountains and rivers and refers to the natural environment of the production area. A bronzing process outlines the terrain of the origin region in fine layers. The golden cap is shaped as a personal seal and can be kept as an ornament. The design expresses Chinese culture, respect for nature and the value of tradition.

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Lantern Transformation Mooncake Packaging

Alan YanLun Wu Mooncake Packaging Packaging

Lantern Transformation

Lantern Transformation is a mooncake packaging tin created for the Mid-Autumn Festival. The container is made of food safe tinplate, formed by precision stamping and seamless welding. The exterior carries hand painted bird and flower motifs, protected by a water resistant coating. After the mooncakes are eaten, the lid is flipped and clicks into place as a lantern shade. An integrated lighting module is then switched on, and the empty tin becomes an ambient lamp. The tool free change extends the life of the package and reduces waste.

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Zhong Yuan No 1 Maojian Tea

TIGER PAN Maojian Tea Packaging

Zhong Yuan No 1

Zhong Yuan No. 1 is a packaging design for Maojian tea, a traditional Chinese tea grown in terraced fields. Because the flavor of the tea is light and mild, the package is kept subtle and refined. The tea can is made of tinplate with embossing and gold stamping, and matte and varnish finishes are combined. The capped shape of the can recalls a tea picker wearing a hat. The outer box is made of customized paper and is closed by a shaped belt inspired by the window frames of old tea farmer houses. Real tea leaves decorate the belt.

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Lay's More Belgian Really Impossible Food Package Design

PepsiCo Design and Innovation Food Package Design Packaging

Lay's More Belgian Really Impossible

Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones.

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Xinjihao Bingdao Tea Packaging

Tang Shengxing Tea Packaging Packaging

Xinjihao Bingdao

Xinjihao Bingdao is a packaging design for a Pu'er tea grown in the primitive forests of Yunnan Province in southwest China. The theme of the design is the harmony between forest residents and nature, where people, animals and plants coexist. The red box refers to the acidic red soil in which the tea grows. Chinese calligraphy characters are used to express the strong taste of the tea. The packaging is intended to convey the natural flavor of the tropical rain forest and to give the tea a clear oriental character.

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