Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on Magazine of Design.

Passion Fruit Beer

Passion Fruit

2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.

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Prominent Chicheng Jewelry Packaging

Prominent Chicheng

Prominent Chicheng is a jewelry packaging design inspired by Chinese bronze culture. The cover carries an intaglio printed tiger token motif, a historical symbol of courage and protection. Wood, paper, leather, fabric and alloy are combined, and laser engraving is used in production. The structure follows traditional mortise and tenon joinery, so the box can be assembled, taken apart and stored with ease. Discreet support legs allow secure stacking. A leather storage bag, a coaster and a multifunctional stand are included.

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Hola Espirito Bottled Cocktail Label

Hola Espirito

A design that reflects the enthusiasm, happiness and good mood that Hola! Espirito represents. Vivid colours and a kaleidoscope effect are the features that describe each flavour and create a clear representation of the ingredients, therefore making it easy for the consumer to make his choice. A positive mood was in mind while creating the design, one that reflects the positive state of the consumers.

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Wildheart Organics Aromatherapy Candles

Wildheart Organics

A premium look for an impeccably organic scented soy candle line. The idea was to break into higher-end retailers with a look that would stand up to the quality of the product, to be communicated through the product livery. Material selection and finishes are key to consumers' perceptions, from both an initial impression to a second more considered evaluation. The colours used are derived from the plants and herbs that make each of the fragrances. The illustrations have an ethereal quality, alluding to scent dissipating into the air as a candle burns.

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Grassy Premium  Coffee Packaging

Grassy Premium

Grassy Premiados is a packaging design for Brazilian specialty coffee. The box has organic and modular shapes inspired by mahogany seeds, coffee beans and the curves of Brazilian modernist architecture. The modular form allows stacking and a distinctive display on shelves. The box is made of cardboard with matte lamination, hot stamping and monochrome printing. The coffee is held in a plastic bag with a valve that protects the beans from oxygen. An adhesive label in metallic film seals the box and carries the product information, which allows quick customization at a low cost.

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Drunk Bartender Packaging Concept

Drunk Bartender

Drunk Bartender is a packaging design for a series of classic alcoholic cocktails. The design is applied to a standard tin can with a volume of 330 millilitres. Each can presents the name of a classic cocktail in a literal way, through comical graphic illustrations. The graphic elements are intended to help the cans stand out on the shelf and attract the attention of buyers. Many designs for classic drinks look plain and similar, so a modern visual language was chosen. Drunk Bartender shows that classic drinks can also be presented in a modern style.

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Tsingtao Beer Packaging

Tsingtao Beer

Tsingtao Beer is a gift box packaging created for the 120th anniversary of the brand. The design holds three vintage Pilsner beers and is based on the distinctive architecture of Qingdao. The illustration combines local landmarks with brand culture, showing the link between the brand and the regional culture. The outer case unfolds to both sides, a movement inspired by the blossom of hops, one of the beer ingredients. The beers are revealed when the gift box is opened. Specialty paper is used, and production includes UV printing, hot stamping and embossing.

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Every Perfect Day Tea Package Design

Every Perfect Day

This redesign of Bigelow Tea's packaging enhances both aesthetics and functionality. Bold typography highlights each tea's benefits, while dynamic gradients differentiate flavors within a cohesive system. Each tea comes in a triangular box, which interlocks into a striking hexagonal form, strengthening shelf presence and user engagement. This modular, interactive design elevates the tea experience, blending visual appeal with practical innovation.

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Tokaj Gin Label Packaging Design

Tokaj Gin Label

Tokaj Gin Label is the bottle design for a gin produced in the Tokaj wine region of Hungary. The characteristic hills of the landscape are illustrated in a geometric manner, resembling traditional copper engravings. The dimensions and the rhythm of the pattern were studied carefully to refine the lens effect. The illustrations are screen printed directly on the surface of the bottle. The transparent liquid inside distorts the pattern when the bottle is viewed. The simple design gives an insight into the region where the gin is distilled.

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Circle Unfulfilled Massage Device

Circle Unfulfilled

Circle Unfulfilled is a packaging design for eye and neck massage devices. The form is inspired by the portals and bridges of Suzhou gardens, where a full circle is never found. The shape protects the product while reducing empty space inside the pack. A recycled material called SupraPulp, made from bagasse, is used for the structure. Without extra processing, the pack degrades in 45 to 90 days and returns to the material loop. The soft outer graphics and the calm color scheme suggest the gentle pressure of a massage.

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1001 Nights Nuts Packaging

1001 Nights

1001 Nights is a cylindrical packaging design for nuts. The artwork is inspired by the tales of One Thousand and One Nights and combines hand drawn and digital illustration. The container is made from recycled paper with a food safe inner lining. The body is printed by offset with matte lamination, and selected areas are finished with gold foil or silver foil. The brand logo is embossed on the lid. The telescopic lid opens and closes easily and forms a secure seal. The lid also serves as a bowl for nuts and as a container for shells.

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Granovita Granola Packaging

Granovita

Granovita is a packaging design for granola. A cardboard box replaces the flexible pouch commonly used for cereal, giving more control over how the product appears on shelves. The rough surface of the cardboard supports the theme of healthy living. Illustrations of fruits and grains describe the taste of each variety. Icons, expressive lettering and bright colors convey a positive message. The cardboard can be composted, so the solution stays environmentally friendly and low in cost. Each box measures 160 by 120 by 40 millimeters.

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